1.) This ad is simple with its visual but I can't really get what it means.
2.)This ad has a communications objective which is"STOP CLIMATE CHANGE". It also has a signature in the WWF label. It doesn't not have sub heads but I think simplicity is the main element for this ad.
3.) I'm not sure who the target audience is in this. I think it is meant to appeal to several people. It's format could be a poster or in a magazine. It's concept is a shocking picture to catch attention
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